Irish Marketing Awards is one thing. Becoming part of the National Curriculum is everything.

When children couldn’t find the words to describe their problems, we invented one: Headbomz. A new word that became a book, a song and finally, a part of the National Curriculum in Ireland for 8-10 year olds.

The Headbomz Book is now owned by 1 in 3 children across the country.

Created with Andy Garnett, Emma & Ryan & Joaquim & Bailey