Voted Nations' Favourite Ad of the Year • Creative Circle Gold x 3 • Creative Circle Silver x 4 • Thinkbox Best Christmas Ad • AD AGE Top 5 Campaigns of the Year • Campaign & DRUM Ad of The Week •

When ASDA wanted to bring a little festive cheer to the nation, we knew just who they should hire. We thought he’d say no. But then he said yes. As long as we didn’t mess with the character. So we didn’t. We took Buddy’s original dialogue and wrote a story around that. And then worked with Daniel Kleinman and his incredible team at Framestore to stitch it all together.

Created with Vicki Maguire, Andy Garnet, Sam Daly & Rob Greaves, Jay Marlow